Fans of Fitness

Shout out to POUND® Rockout Workout our “Workout of the Month” and our fave LA peep, Chelsea Camacho. At Kirk Group Media, we’ve worked with a lot of fitness brands, from launching the ‘LaBlast’ dance workout in Canada (created by Louis Van Amstel of Dancing With The Stars fame), to Surfset and Anti-Gravity yoga, but one of our favourites has to be  POUND® Rockout Workout!  We might be a teensy bit biased, since Chelsea, their new Director of Sales, started off as our firecracker event assistant. Rock out Chelsea!


Kirk Group Media launched POUND in Canada at the Steve Nash Fitness Clubs with a media tour showcasing with live POUND sessions on local network television and a press event at the Granville location, inviting journalists and bloggers from fitness and lifestyle outlets to personally experience a POUND workout!

POUND® is the world’s first cardio jam session inspired by the infectious, energizing and sweat-dripping fun of playing the drums.

Instead of listening to music, you become the music in this exhilarating full-body workout that combines cardio, conditioning, and strength training with yoga and Pilates-inspired movements. Using Ripstix®, lightly weighted drumsticks engineered specifically for exercising, POUND transforms drumming into an incredibly effective way of working out.

Designed for all fitness levels, POUND® provides the perfect atmosphere for letting loose, getting energized, toning up and rockin’ out! The workout is easily modifiable and the alternative vibe and welcoming philosophy appeal to men and women of all ages and abilities.