Face of Today is Shifting Perceptions

Kasondra Cohen is on a mission to open the conversation and end the stigma around mental illness. With 1 in 5 youth in Canada struggling with a mental health disorder, it’s not hard to see why. To promote the importance of talking about mental wellness, her not-for-profit organization, Face of Today, created a personalized Lululemon t-shirt with the caption, I ______ BECAUSE______ inviting community leaders, ambassadors, and public figures to share their personal story by filling in the blanks with the activity that they do to help maintain their mental wellness and then posting a photo wearing the shirt on social media in support of World Mental Health Day October 10th. From Sarah McLachlan to Amy Beeman, to Todd Talbot and Jillian Harris, to the Boys Club Network we were blown away by the response!

KGM is busy working on FOT’s next campaign with WE Day and WE Family Vancouver, with more projects in the mix- watch this head space!